How About Those Super Bowl Commercials?
How About Those Super Bowl Commercials?
Out of the 72 commercials I counted shown between kickoff and the end of the game only three commercials from the 2006 Super Bowl made me laugh out loud.
I actually thought the Fidelity commercials did a good job of illustrating the need for their retirement planning services and asking people to contact them. They and their ad agency seem to understand the direct response form of advertising. And they did it well. I didn’t laugh but I did remember the name of the company and if I were in need of their services I would probably call them for some information.
The three that made me laugh…
Number 1. - The cell phone with the built-in anti-theft device was the best. I doubt a real cell phone would work after bouncing of someone’s head and the surrounding lockers a couple of times. But it made me laugh. Funny, I don’t remember the company name though. Although the commercial made me laugh, apparently it wasn’t real effective at getting the most important piece of information remembered. The name of the company. This can’t bode well for increased sales at that company. But I found it pretty entertaining. So did my daughter.
Number 2. - The Bud Light magic refrigerator commercial. It was sort of stupid but I still laughed. This one made my 16-year-old daughter laugh too. At least this commercial got the brand to stick in my mind. But it didn’t actually ask anyone to go out and buy Bud Light. Nor did it tell me how it tastes or why I should drink it instead of some other light beer. It did imply the beer was too valuable to share with friends, although the neighbors definitely benefited.
Number 3. – Caveman didn’t use FEDEX and the package didn’t get through. I loved the circular logic. Package didn’t get through. Did you us FEDEX? No. You should have used FEDEX. FEDEX doesn’t exist yet. That’s no excuse. I know I didn’t get the quotes right but that was the general Idea. Pretty funny. I do wonder just how much FEDEX needs to advertise. There are only two main companies doing what they do. There are a few other competitors but UPS is the main competitor. I doubt FEDEX will gain much business from this ad but I could be wrong. As a side note I like the UPS “what can brown do for you” commercials. I think they get the message across well.
One aspect of Super Bowl commercials that I hadn’t thought of in the past is their viral nature. Because so many people watch the ads and then talk about them later, they become a form of viral marketing. The more people talk about them the more the brands stay in peoples’ minds. Does this translate into more sales?
Because no matter how creative and funny the ads are, if they don’t pay for themselves then they are just a stroke to some executives ego. I believe that advertising needs to pay for itself and actually turn a profit. Maybe not on the initial acquisition of the customer but certainly on back end sales. It’s much more expensive to gain new customers than it is to sell more goods or services to an existing one. For most businesses repeat business makes the difference between good profits and bankruptcy.
I wonder how many of these companies actually do analysis on sales before and after running these commercials to see if there is an increase in revenue.
Oh, and before I forget – the dog of the ads. Burger King. Wow, this one was just bad in my opinion. Lots of dancing girls dressed up like buns, lettuce, a hamburger, etc. My daughter works there after school and she just looked at me after this one played and said “That was stupid”. I was thinking the same thing. What a huge waste of money. It’s a good thing they didn’t run it more than once. At least I only saw it once.
The big spender: by my count Budweiser. I already drink Budweiser Select once in a while any way. They may actually increase their sales from all these commercials. They did get a lot of exposure. And they now own a magic frig. That’s gotta be cool.
Out of the 72 commercials I counted shown between kickoff and the end of the game only three commercials from the 2006 Super Bowl made me laugh out loud.
I actually thought the Fidelity commercials did a good job of illustrating the need for their retirement planning services and asking people to contact them. They and their ad agency seem to understand the direct response form of advertising. And they did it well. I didn’t laugh but I did remember the name of the company and if I were in need of their services I would probably call them for some information.
The three that made me laugh…
Number 1. - The cell phone with the built-in anti-theft device was the best. I doubt a real cell phone would work after bouncing of someone’s head and the surrounding lockers a couple of times. But it made me laugh. Funny, I don’t remember the company name though. Although the commercial made me laugh, apparently it wasn’t real effective at getting the most important piece of information remembered. The name of the company. This can’t bode well for increased sales at that company. But I found it pretty entertaining. So did my daughter.
Number 2. - The Bud Light magic refrigerator commercial. It was sort of stupid but I still laughed. This one made my 16-year-old daughter laugh too. At least this commercial got the brand to stick in my mind. But it didn’t actually ask anyone to go out and buy Bud Light. Nor did it tell me how it tastes or why I should drink it instead of some other light beer. It did imply the beer was too valuable to share with friends, although the neighbors definitely benefited.
Number 3. – Caveman didn’t use FEDEX and the package didn’t get through. I loved the circular logic. Package didn’t get through. Did you us FEDEX? No. You should have used FEDEX. FEDEX doesn’t exist yet. That’s no excuse. I know I didn’t get the quotes right but that was the general Idea. Pretty funny. I do wonder just how much FEDEX needs to advertise. There are only two main companies doing what they do. There are a few other competitors but UPS is the main competitor. I doubt FEDEX will gain much business from this ad but I could be wrong. As a side note I like the UPS “what can brown do for you” commercials. I think they get the message across well.
One aspect of Super Bowl commercials that I hadn’t thought of in the past is their viral nature. Because so many people watch the ads and then talk about them later, they become a form of viral marketing. The more people talk about them the more the brands stay in peoples’ minds. Does this translate into more sales?
Because no matter how creative and funny the ads are, if they don’t pay for themselves then they are just a stroke to some executives ego. I believe that advertising needs to pay for itself and actually turn a profit. Maybe not on the initial acquisition of the customer but certainly on back end sales. It’s much more expensive to gain new customers than it is to sell more goods or services to an existing one. For most businesses repeat business makes the difference between good profits and bankruptcy.
I wonder how many of these companies actually do analysis on sales before and after running these commercials to see if there is an increase in revenue.
Oh, and before I forget – the dog of the ads. Burger King. Wow, this one was just bad in my opinion. Lots of dancing girls dressed up like buns, lettuce, a hamburger, etc. My daughter works there after school and she just looked at me after this one played and said “That was stupid”. I was thinking the same thing. What a huge waste of money. It’s a good thing they didn’t run it more than once. At least I only saw it once.
The big spender: by my count Budweiser. I already drink Budweiser Select once in a while any way. They may actually increase their sales from all these commercials. They did get a lot of exposure. And they now own a magic frig. That’s gotta be cool.
posted by Perry Droast @ 12:20 AM
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