Another Perry

Thoughts on advertising, direct response copywriting, internet marketing, and other small business issues.

Sunday, January 15, 2006

Just Starting Out

Harlan and Tina's Seminar

This evening I finished the last of three days worth of incredible education. I've been working on copywriting (the art of writing direct response sales copy) and internet marketing for the last two years. I am still in San Francisco (Burlingame actually) at the San Francisco Airport Hyatt Regency. As I type, I am surrounded by like-minded people all working feverously building websites, blogs, and autoresponders. Dr Harlan Kilstein and Tina Lorenz put this seminar together so they could do a brain dump. I think the knowledge was begging to be let out. Believe me, it flowed out.

Not only did Harlan and Tina feed us massive amounts of knowledge, the other presenters did the same thing. David Garfinkel not only showed us how to write a sales letter in two hours but we actually wrote one. The power of his copywriting templates flowed around the room inspiring us all in a positive way.

Joel Comm taught us how to use Google Adsense to fill the tip jar so to speak. Incredibly powerful. Alex Mandossian showed us how to build a tele-seminar business in such simple terms anyone could do it. Not only that he showed us a powerful way to write incredible copy. Jim Van Wyck laid on the testing emphasis. He showed us how he turned a poorly performing sales letter into one that sells like my kids eat pizza. Fast and as often as possible.


The extra two hour session with David Garfinkel taught me more about writing good copy than I have learned in months of study on my own.

Well worth the time and money spent. Stay tuned for more.

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